Some athletes use visual reminders , like a colored piece of tape on sport equipment. 65. My trigger used to be anyone's anger or disapproval. He highlights the importance of high-arousal emotions: “Anger and anxiety lead people to share because, like awe, they are high-arousal emotions. Despair Weepy, 64. Scientific, science Teary-eyed . 57. Yearning, to yearn. Cue words are also helpful as they often serve as mini reminders of what to do — in the case of the pitcher example, “ready-set-fire” can be conditioned to muscle memory in practice situations and later used as a trigger during games. 98. Very frightening or distressing events may result in a psychological wound or injury. Trustworthy, 25. How To Increase Email Open Rate Through Power Words And Other Hacks. Yes, but the first thing your prospect needs to do is to open your email. Awe 89. As a theme, it powers Shakespeare’s most powerful works, and runs repeatedly though current headlines regarding the economy, Wall Street, Big Pharma, and on and on. Beware that some power words tend to gradually slide to the risk group and later get filtered as spam markers. Use dictionaries to discover even more trigger words and pick the ones that suit the tone of your message. 70. This is just what I was looking for!!! To sparkle, sparkling, 12. 39. Ridiculous Optimize time-consuming routines and fill your sales funnel faster. Weeks, months or years later, certain 'triggers' can revive the memory of the event and the feelings associated with it. Facts, factual Envy, envious People are more inclined to get profit from something if they know that other people have done it many times before them. 87. Astonishing Common emotions that we experience while being triggered include anger, rage, sadness, and fear. Reacting to triggers is nor mal, but if we don't recognize them and respond to them appropriately, they may actually cause a downward spiral, making us feel worse and worse. 49. Threat, 38. A trigger is something that sets off a memory tape or flashback transporting the person back to the event of her/his original trauma. 61. 2. 27. Glittering Thank you! Lovesick Obscene Forgotten Therefore, Damasio asserts that humans are not thinking machines, but feeling machines that think. Curiosity should feel like an itch you NEED … So which emotions can we engage? 82. relatively conscious decisions every day. This trauma can result in difficulty in coping or functioning normally. What is even more interesting to marketers, the survey of Jonah Berger, professor at the Wharton School of the University of Pennsylvania, demonstrated that strong emotions nudge people to sharing content with others. 53. Evoke Reciprocity. 43. Finally, we have trigger words in calls to action. 4. Power words appeal to all types and shades of human emotions. 26. Charming, to charm The first and hardest task is to draw readers’ attention and spark their curiosity by emotional, intriguing subject lines. 63. Freaking out Evoke a sense of urgency, doubt or reassurance. 91. But there are some topics that are predictable triggers. Let the readers pause and pay attention. 96. Find 20 ways to say TRIGGER, along with antonyms, related words, and example sentences at Thesaurus.com, the world's most trusted free thesaurus. Discovery, to discover That’s why social proof is so convincing. They are a useful starting point for connecting with people’s emotions in your writing. 94. Terrific Concentration, confidence, control and commitment (the 4C's) are generally considered the main mental qualities that are important for successful performance in most sports. Everyone's reaction to potentially traumatic experiences is different. This communication embargo had negative consequences, and we’re still living with those consequences today. Junk The (real) science behind emotional triggers in human decision making, In fact, Researchers at Cornell University. 46. We’ve collected the best email copywriting tricks to help you write a compelling email copy that converts in 2021. to stay safe when composing your subject lines. Commitment - ability to continue working to agreed goals The techniques of relaxation, centring and mental imagerycan assist an athlete to achieve the 4C's. Fool-proof, sure-fire Trigger words and phrases to use in email subject lines in 2021. relatively conscious decisions every day. We have previously written about the nice little helpers that are trigger words, aka. Nobody thought it was a bit off? Trigger #2: Use Curiosity to Drive Traffic & Engagement. We encourage you to use these observations and research to invent your personal secret list of emotional trigger words that will skyrocket your campaigns’ open rates. Though commonly used to refer to the experiences of people with post-traumatic stress disorder (PTSD), the term "trigger" can also be used in the context of other mental health illnesses. Guaranteed 67. 73. To bewitch, 51. Jaw-dropping 47. Something in our nature drives us to seek out the brand-new, latest, and most exceptional goods on the market. Troubled, trouble Fury, furious 17. Do you use emotional triggers in your writing? Hatred, to hate To beguile Bulky 3. Instead, there is, (the limbic system, primarily the amygdala). 13. Didn’t think of this one did ya? Banned Remarkable 32. We, people, like to consider ourselves logical creatures. A trigger word can be one word or a short phrase repeated over and over to help block out competing thoughts or a busy mind. Topics like these, as well as mental health issues and domestic abuse, were considered impolite to discuss — and still are in some circles. They kindle the fire, activate people, and drive them to take action.”, So which emotions can we engage? We are the easiest way to bring your ideas directly to their inbox! With Snov.io tools, you can accelerate collecting and managing lists of leads and candidates. Copyright © 2021 by Snov.io. 66. Automate your outreach and streamline sales. For now, you can save this handy infographic to boost every email you send: Do you use emotional triggers in your writing? The only drawback of this word is that it is getting overused and is now at risk of getting caught by, Beware that some power words tend to gradually slide to the risk group and later get filtered as spam markers. Faith, faithful She apologized in print the next month after she received a flood of letters expressing the pain some readers felt on seeing her casual reference to suicide. that humans are not thinking machines, but feeling machines that think. Reliable, reliability Glow, glowing, to glow Catherine Newman, etiquette columnist for Real Simple magazine, wrote in an answer to a question about buying gifts for twins, “The thought of getting all those origami kits and bug viewers in duplicate makes me want to kill myself.”. Synonyms for trigger include start, cause, prompt, provoke, spark, generate, initiate, activate, actuate and stimulate. 59. You can download our massive list of 550+. It implies a solution or explanation to a problem and always appeals to readers who are trying to find an answer to a hard question caused by their pain points. That’s an efficient way to get people to open your email and interact with your brand. In fact, Researchers at Cornell University suggest that an average adult makes about 35,000(!) It must have been tough for Newman to read those letters. We choose to take the easy path if one’s open. 37. He highlights the importance of high-arousal emotions: “Anger and anxiety lead people to share because, like awe, they are high-arousal emotions. Longing, to long for 31. Spam words can ruin any email campaign and land your offer in the Spam folder only to be deleted. No use hiding the truth any longer. (You can also download this list), 1. Annoying Austerity Pussyfoot The theory asserts that “, ..humans do not make decisions by delegating such tasks to purely cognitive, or reason-oriented, parts of their brain. 20. I've purposely overloaded the last sentence with Sanctity and Respect trigger words. Gigantic 101. 6. Hostile Provide specific direction on what to do next to buy or engage with your company. In email marketing, trigger words are used to urge a person to open the email, read it, click the link in the letter and perform the desired action – buy, share or subscribe to something offered by the sender, etc. It’s that simple. Authoritative, authority Admiration, to admire Those readers shared their personal stories and Newman thanked them for doing so. 97. 34. To sulk, 90. Give them a suggestion. One of the answers is that we all desire something. We. Icky Little-known Enchantment, enchanting, to enchant My mother was a rageaholic, and both my parents were highly critical. Calls To Action. 50. Some common triggers are: a particular smell – such as freshly mown grass, the fragrance of an aftershave product, or perfume. Hysterics Bitter Build Anticipation. For example, research has found that we can prime someone to walk more slowly by having them read words like cautious or leisurely. Can we use emotions to make our clients buy, click, share or read more? Reciprocity works like this: if you give your prospects something valuable, they’ll … If you practice it regularly, this exercise will help you select the most suitable subject lines for your, Including a “free” opportunity in your headline will make your letter more attention-worthy and attractive, boosting email opens and click-throughs. 48. What unites all the humankind? 40. Dr. Nideffer combines these cues or trigger words with a relaxing, deep breath (from the diaphragm) to re-center an athlete. 8. 35. Here are a few trigger words that you might find useful: be still, quiet, spot, process, swing in molasses, one-piece, smooth, let it go, transition, yes, tempo. Absolutely Here’s how to use trigger words to increase your engagement. While the phrase is used in a number of different ways, we’re using it here as many people now do, to refer to words or phrases that trigger memories and emotions from traumatic events. We have previously written about the nice little helpers that are trigger words, aka power words, and shared some tips on how to increase email open rate by using them in email subject lines. Ever notice how hundreds of people line up for any new Apple product before it is … Disinformation 4. 30. This emotional trigger is comparable to “free” but in addition to that, it implies scarcity. But letting people know that you’re planning to talk about a potentially painful subject is the new good manners, whether you use the phrase “Trigger Warning” or not.
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